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Facebook Ads are one of the most powerful tools we currently possess as professional digital marketers.
Whether you're looking to spend $200 a month advertising to a single zip code in St. Louis, MO or $1,000 a day reaching St. Louis Cardinals fans, you can reach the ideal target audience for your organization with targeting criteria that no other ad network, search engine, or social network can match.
"Facebook might not be 'cool,' but it's crazy effective." - Moz.com
Generating inbound leads is the Holy Grail of businesses, entrepreneurs and large brands in the St. Louis area.
As you already know, creating and distributing effective content can be a daunting, if not exasperating, to rise above the noise and attract new customers.
The St. Louis Facebook Marketing Company
Which Produces Results
Facebook's Hidden Marketing Opportunity is Huge!
Seventy-percent of people in Missouri are on Facebook every single day, for an average of 49 minutes per day. Forty-million businesses have a Facebook business page, yet only two million of those businesses leverage paid advertising to reach potential clients.
That’s only five percent!
In other words, your competition has given you a wide open opportunity to dominate with Facebook marketing and advertising.
As a modern-day business person, it is to get caught up in the hustle and bustle of what every other brand is doing; whether it be creating videos, blogging, email marketing, search marketing, postcards, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects.
That said, there is one force dominating modern-day society: social media. We all know this because you (like me) likely check your Facebook, Instagram, and Twitter feeds several times a day. Well, guess what? Your customers do the same.
This isn’t surprising, but this also doesn’t mean you should be throwing all of your spend into every social platform out there. Yet, there is one social network that ALL marketers simply cannot ignore: Facebook.
“Today Facebook enjoys three advantages over rivals: technological capabilities, economies of scale in its infrastructure, and most importantly, network effects. Network effects favor Facebook because for those who want to socially network, it makes sense to congregate on Facebook where everybody else is hanging out. There is only one square in the global village, and it is run by Facebook.” - Harvard Business Review
Top 5 Reasons to Be Advertising on Facebook
#1: Your Audience Is On Facebook
Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere.
#2: Facebook Ads Are Cheap
The reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. Facebook ads tend to cost a fraction of what other online marketing channels cost.
#3: The Targeting Capabilities of Facebook Are Exceptional
Along with different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.
#4: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
Try remarketing on Facebook through custom audiences. This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level.
#5: Facebook Allows You to Find New Qualified Leads Easily
Once you’ve found an audience that converts like crazy, you can clone them. The feature is called “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business. You can also further define the size and targeting options to ensure your lookalike audience is an accurate reflection of your target buyers.
Facebook advertising leveraging “Dark Posts.” This is a very specific, paid use of Facebook’s ad platform to reach highly-targeted audiences. With some of our customers, we are generating hundreds of leads per week using “Dark Posts.”
Facebook represents a huge potential market for your advertising efforts,helping your business to find prospective customers by allowing you to target specific audiences that are likely to be interested in your products and services. Facebook allows you to leverage their immense wealth of data which they possess about its users.
As a teenager, I was fortunate in life that my father extracted my brother and I to numerous, summer fishing trips to Idaho, Wyoming, and Montana.
There I learned many valuable lessons about life and the outdoors, of which I now find, very much apply to business and marketing. One of those lessons was, “Fish where the fish are.” Sounds simply enough, until you actually attempt to cast a line and land a nice Rainbow Trout or two.
As a new fisherman, it would seems that one could cast a line anywhere into a river or lake, making your attempts with any random bait or lure. But if you ever have experienced the pleasure of fishing, you know that there is a science to fishing. You see, trout are pretty smart.
Trout hang out in specific places within a lake or stream, and will only bite on bait or lures that appear to be “native” to their desires and environment.
Facebook Dark Post
Native Advertising & Facebook Marketing
1. Targeted ads: Facebook excels in helping a brand reach the right audience, with many targeting options that appeal to a selective audience. This means that if you know how to create the perfect ad, you are reducing the chances of simply wasting your money with the wrong audience.
2. Affordability: Social advertising is cost-effective compared to other advertising types and many brands were initially tempted to try it out due to this factor.
3. Receptive audience: Facebook managed to integrate advertising in a way that isn’t annoying for the audience, by “training” them to be more receptive to ads, provided that they’re appealing and relevant to them.
4. Numerous advertising options: In order to make an ad appealing and relevant, Facebook offers several advertising options, depending on the brand’s goal, the audience’s needs and the formats that tend to be more successful.
How Facebook Marketing Gives
St. Louis Brands A Competitive Advantage
Facebook is where the fish [your potential clients] are, hence my coined term — “Fishbook.”
And with native advertising executed correctly, we can now offer tasty bait to those wanting to bite on alluring content. When they bite, we now reel them in with retargeting and email drips campaigns.
With enough casting of great bait to where the fish are, we land some tasty dinner. Just like we attempt to do in business and marketing.
Two Powerful Reasons to Leverage Facebook Marketing
There are two main reasons this growth in users is so important to advertisers.
The first is that the larger the audience, the more granularly advertisers can target potential prospects. Unlike traditional advertising platforms, the emphasis in paid social is on finding the right people, not finding as many people as possible, a paradigm that is the polar opposite of platforms such as TV and radio advertising.
As Facebook’s user base continues to grow, the larger the potential audiences advertisers can target based on demographics, personal interests, purchasing behavior, life events, and thousands of other criteria that can improve the ROI of a Facebook advertising campaign.
The second reason Facebook’s growth trajectory is so important is that, whether you use Facebook personally or not, the platform continues to align strongly with changing media consumption habits and the adoption of consumer technology such as mobile devices.
Facebook users are strongly inclined to trust the opinion of their friends. If their friends like the brand they will most certainly “like” it as well — birds of a feather flock together!
The following statistics highlight important Facebook facts clearly show how your advertising budget and see a handsome return on investment (ROI), leading your brand to greater business growth.
Facebook’s Impressive Metrics
Use Facebook To Find Your Next Customers
It goes without saying that Facebook has the audience’s attention, right here in St. Louis. MO. Facebook Marketing offers a tremendous opportunity for St. Louis based businesses to grow, provide rapid customer support, as well as to retain their existing customers.
We provide proven expertise to help your business leverage Facebook strategies, effectively taking your business to the next level or prosperity.
Online advertising has become much more effective and affordable over the years, once you step outside the Google AdWords network.
Facebook, Twitter, LinkedIn, Instagram, and even YouTube, all now have the ability to target your content within their platforms with paid (sponsored) advertising.
Here’s the biggest difference between Google AdWords and advertising on Facebook: On Facebook, you don’t care what your users are searching. On Facebook, all that matters is who your customers are. This means you’re targeting real people with real interests, hobbies, and jobs — not just keywords.
Google is targeting keywords while Facebook is targeting audience types & behaviors.
Although advertising on Facebook can be thought of as similar to AdWords, in that advertisers using both platforms are essentially promoting their business via the Internet, this is where the similarities end. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and the ways in which they behave online.
Facebook has a global audience of approximately 1.6 BILLION people — around one-fifth of the entire planet’s population, give or take a few hundred million. Understandably, this statistic is one of the most popular among Facebook advertising evangelists, and for good reason. No other social network comes close to Facebook’s market penetration, but what’s almost as exciting as the sheer enormity of Facebook’s audience is the time in which it achieved this unprecedented achievement.
Facebook Ads vs Google AdWords
We Build A Facebook Marketing System, Not Just More Things
Systems are the solution to consistently acquiring clients in a cost-effective manner. But too many brands have “things”, not systems.
What do I mean by “things”?
While all of these are important in marketing a brand, they do not necessarily mean that they are working together.
What is needed is a system.
System (noun) — A set of principles or procedures according to which something is done; an organized scheme or method.
Systems is how you strategically coordinate all these things to work in unison, thus creating a much bigger result than they would on an individual basis.
What are the components of systems?
We Are A Dedicated Facebook Marketing Company
Premiere Lead Systems is a dedicated Facebook marketing company servicing the St. Louis metro area. We possess the know-how and expertise to generate results for your company. Contact us today for a free Facebook Marketing Assessment to discover how we can grow your business with more new customers.
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